Conversion Management

This article will show you how to use XMP Google Conversion Management.

Features

1. Added Google Conversion Management page to view all Google conversion events
2. Support counting the number and cost of each event, support first-time opening, download, in-app purchase, pre-registration and other custom event data

Instructions

1.View the first open, download, in-app purchase, and pre-registration data on the Ads Manager page

On the Ads Manager > Google page, ad account, campaign, and ad group level, click Columns and select the corresponding fields under Conversion Events.

2.View other custom events on the promotion page

Open the Assets>Google>Conversion Management page, search for the conversion name to be displayed, and adjust the display status to On. Then enter the corresponding level of the promotion page, and click “Custom Column” to see the newly added event name, as shown in Android installs above.

Tips:
1. The maximum number of custom events allowed to be displayed on the conversion management page is 100, excluding conversion events that are enabled by default.
2. The same three parties with the same Event_name can only open one row on the conversion management page, and the data will be automatically aggregated on the promotion page.