Feature Update History
Jul.2023
Kwai function ungrading
Date: 2023/07/24
1. Advertising editor
- New AD batch operation:
Support batch open, close, timing switch, modify budget/bid, modify remarks, etc
2. Advertising creation
- Support batch set creative groups:
Support bulk binding regions, accounts, set up trial ads, set advertising language and description
Creative function updated
Date: 2023/7/17
1. Creative editing
- Supports batch replacement of video material covers
- One-click retry for uploading failed creative
2. Material management
- 【 Name Resolution Management 】 :
① Support the matching mode by character.
② Support "Exact/Fuzzy Match"
- 【 Screening 】 :
In the XMP material library, [ Filter ]
① Support switching [ Either condition / All conditions ]
② Add the default option [ Unclassified ](that is, filter all unmarked creative)
Jan.2022
Creative reports support exporting preview pictures
Date: 2022/01/13
XMP creative reports support exporting preview pictures (100 data only)
If the creative data exceeds 100, see this link to convert the preview address into an image by using the [Link to Image Tool]: https://asy6hz.helplookapp.com/docs/wVT10R
Facebook ad creation optimization
Date: 2022/01/13
1. Location group function is optimised
(1) Support for bulk import of country/location codes
(2) Support for saving location groups for future re-use
Google Create supports bulk addition of location groups
Date : 2022/01/05
When creating Google ads, you can add location groups in bulk, enter up to N location codes per line and each line will automatically generate a location group!
Facebook ad creation feature upgraded
Date: 2022/01/05
1. Support all bidding strategies, optimization objectives such as VO, AEO, link clicks, etc.
2. Segmentation support to automatically suggest new keywords after “suggested” word selection
Dec.2021
TikTok Copy, Edit function is available!
Date: 2021/12/30
1. Support for ad group copy and ad group editing across accounts
2. Support for editing, adding, viewing and deleting ads
OceanEngine support for uploading Excel for batch editing is available online!
Date: 2021/12/30
1. Support for operating up to 10,000 ad groups, campaigns or creatives at the same time
2.Supports simultaneous editing of switches, budgets and bids
Tencent Cross Account Duplication is available!
Date: 2021/12/28
1.New cross-account copy function for promotion campaigns and ads
2.Support for extracting existing ads for programmatic replication
XMP is now connected to Adjust data
Date: 2021/12/17
XMP accesses Adjust data through an API and presents it in XMP reports, allowing you to view data from both the ad platform side and the MMP side in one report. The data supports multiple dimensions such as Campaign, Ad Set and Ad, making it easy to make ad optimisation decisions based on ROI.
ROAS, LTV and other indicators are now supported and will be updated in the future.
How to add an Adjust account to XMP : Adjust
Facebook ad management & creation optimisation
Date: 2021/12/17
1.Promotion/page/creative level supports material preview and detailed material data for AAA ads
2.Support for saving groups of locations, which can be quickly recalled later
3.Supports batch setting of CTA, title, text
Google supports copying and editing of existing campaigns!
Date: 2021/12/17
1. Support for cross-account replication of campaigns and ad groups
>Commonly used scenarios: premium ad campaigns can be copied directly to other accounts, and editing is supported after copying
2.Support for adding ad groups to existing campaigns
3.Support for editing existing ad campaigns
Nov.2021
Google supports quick switch between UAC versions
Date: 2021/11/30
Google Ad Creation supports quick switch between UAC versions, now supports UAC 1.0, 2.0, 2.5, 3.0
XMP is now connected to Appsflyer data
Date: 2021/11/24
XMP accesses Appsflyer data through an API and presents it in XMP reports, allowing you to view data from both the ad platform and the MMP in one report. The data supports multiple dimensions such as Campaign, Ad Set and Ad, making it easy to make ad optimization decisions based on ROI.
ROAS, LTV and other indicators are now supported and will be updated in the futureROAS, LTV and other indicators are now supported and will be updated in the future.
How to add an AppsFlyer account to XMP：AppFlyer
Aug.2021
Ocean Engine Update
Date：2021/08/12
Ocean Engine now supports cross-account creation ads, and the batch creation function has been upgraded again!
1.Support cross-account creation ads (only support cross-account under the same channel)
2. “Random” for splitting rules
If you choose Random for an element, this element will not participate in the cross-combination, and will be combined with other elements so that can generate a campaign.
3.Maximum Number of Ad Group in a Campaign
If you need to limit the number of ad sets in each ad group, you can use this setting.
4.Tiered bidding
Support to set the setting range of tiered bidding, XMP automatically sets bids for each ad based on the number of ad groups.
Jul.2021
Creative Library Update
Date: 2021/07/21
The Creative Library has been upgraded now! It supports to create multi-level folder and set up your team library.
1.Support mulit-folder creation
It supports to create five layer folder at most so far, which can improve your creatives management efficiency!
2. New Function: Team Library
The administrator of the company can create and manage the team library, and set the authorisation. Users with permissions can upload and manage creatives in the team library.
3. Creatives support drag and drop movement
You can “grab” a designated file and drag it to a different folder.
Jun.2021
Ad Report Update
Date: 2021/06/22
The Ad Report has been upgraded now. It supports multiple dimensions and filters, and we will continue to update other indicators in the future.
Clicks Ad Manager . Select channel and click Report to enter the report page.
Dimensions include Date, User, Team, Account, Campaign, Ad Group and Area.
Filter include Account, Campaign , Ad Group, Cost, Conversion and Cost per conversion.
OceanEngine Ad Creation Update
Date: 2021/06/17
The OceanEngine Ad Creation function of XMP has been upgraded, welcome to experience! At the same time, we will continue to launch new advertising creation functions for other channels.
1.Click Edit button of the decomposition rule to separate and edit the rules
2. Targeting, budget and bid, title, creative categories all support split to create. Click Add to add.
3. The targeting package, title package, and creative categories package all support saving as package, which can be re-used in the future.
May.2021
Creative Report Update
Date: 2021/05/26
XMP creative reports are upgraded, and there are variety of new functions are waiting for you to experience!
*Only support to view creatives uploaded and created through XMP.
1.Provide multiple dimensions
You can view the creatives data in different dimensions including Date, Channel, Placement, Geo, Os.
2.Support new filter settings
Time, Name, Channel, Designer, Origin, Label, Folder, Country.
3.Support export report
4.Support custom columns
ironSource Ad Creation Update
Date: 2021/05/14
XMP has supported ironSource Ad Creation now. You can create ironSource campaigns now in XMP!
We will continue to support the ad creation function of other Programmatic channels, please stay tuned.
Mintegral Ad Creation Update
Date: 2021/05/12
XMP has supported Mintegral Ad Creation now. You can create Mintegral campaigns now in XMP!
We will continue to support the ad creation function of other Programmatic channels, please stay tuned.
Apr.2021
Conversion Management Update
Date: 2021/04/27
XMP has supported conversion Management function. You can add conversion, auto push and export now.
Unity Ad Creation Update
Date: 2021/04/26
XMP has supported Unity Ad Creation now. You can create Unity campaigns now in XMP!
We will continue to support the ad creation function of other Programmatic channels, please stay tuned.
Tencent Feature Update
Date:2021/04/22
Tencent Ad creation support Lead Collection to collect intention of customers opportunities.
Facebook Automated App Ads Update
Date: 2021/04/20
Facebook Automated App Ads (AAA) is available now.
Choose Ad Manager > Create , select Automated App Ads . Upload the corresponding AAA creatives through the Ad .
User Center Feature Update
Date: 2021/04/08
1.You can set Personnel and Auxiliary Personnel for Ad Accounts.
You can set one Personnel and multiple Auxiliary Personnel for each Ad Account. It will help you assign and coordinate your Ad Accounts within your company more efficiently and clearly.
2.The Personnel is the main person in charge of the ad account. As the the Auxiliary personnel is helping in charge of the ad account, so multiple assistants can be set for the ad account.
3.Both Personnel and Auxiliary personnel have the operation rights of the ad account, including data viewing, editing, and creating.
Creative Library Update
Date: 2021/04/06
The cross-channel creative library is fully upgraded, and a variety of new functions are waiting for you to experience.
1.Customizable Creative Tag is available.
You can customize Creative Tag now in XMP Creative Library. The Creative Tags are visible throughout the company, helping you efficiently manage different types of creatives.
2.Customizable folder for creatives management and team collaborative use.
You can create personal folders and shared folders in XMP Creative Library now. You can customize the shared range of the shared folders and quickly share them with your team members.
3.The limit on the number of creative’s upload has increased.
You can upload up to 100 creatives each time. (Video creatives limited to 20 pieces.)
Mar.2021
AI Assistant Features Update
Date: 2021/03/25
1.Support filtering by Account name, Campaign name, and Ad Set name.
All matched accounts, campaigns, or ad sets will be included, no matter existing or new.
2.You can manually run the AI Auto Rules now.
If you want to check the Auto Rules immediately, you can click Trigger to manually run the Auto Rules.
3.You can duplicate AI Auto Rules now.
Click Copy to duplicate AI Auto Rules.
4.You can add several Condition Group now.
The indicators in the same condition group need to be met at the same time to trigger the execution of the strategy.
And as long as one of the indicator groups is met, the strategy execution will be triggered.
Adjust is now available on XMP
Date: 2021/03/01
XMP has integrated with Adjust. You can view attribution data including ROI, LTV, ROAS, etc, from Adjust in real-time and all in one place.
How to connect your Adjust account with XMP? Please click the link to view the XMP Help Center.
https://vgu4sh.helplookapp.com/docs/q7RAEP
Authorize Kwai Ad Accounts in batches
Date: 2021/03/01
XMP has upgraded the authorization method of Kwai Ad Accounts. You are able to authorize your Kwai Ad Accounts in batches now.
By authorizing the Kwai ID, all ad accounts under that Kwai ID will be authorized automatically.
Please check XMP Help Center for Kwai authorization instruction. https://vgu4sh.helplookapp.com/docs/vOpaQC
Feb.2021
XMP Reporting API is available now
Date: 2021/02/01
XMP Reporting API is a set of protocols and tools designed to extract data from your XMP account into custom scripts or programs for more automated and efficient reporting and analysis.
Please click the URL for the API documentation: https://xmp-open.nativex.com/doc/
Jun.2021
TikTok oCPM is now available
Date: 2021/01/05
XMP suspended oCPC and launches oCPM instead. At the same time, Mapi has been updated to version 1.1. The updated contents include:
- oCPM supported.
- AEO in-app auto-bid supported.
- IAEO-Deep Goal and Multi-Bid supported. And max conversion with no bid supported.
- Pangle supports playable creatives.
- Behavior targeting and Interest targeting supported.
- Spilt Campaign based on country variable supported.
- Name, ICON, URL will be transferred from Ad Set to Ad.
If you have any further questions, please feel free to contact us via xmp-support@nativex.com. Thanks!
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